Course curriculum

    1. Acquiring More Profit

    2. The Implementation System

    1. Chapter 1 Presentation

    2. What is a Merger

    3. Pros and Cons of an Acquisition

    4. Two Types of Acquisitions

    5. Acquisition Strategy

    6. Ten Steps Overview

      FREE PREVIEW
    7. Self Assessment

      FREE PREVIEW
    8. Why Brokers Buy or Sell

    9. Being Intentional

    10. Things and Resources to Consider

    11. Start with a Baseline of Value

      FREE PREVIEW
    1. Chapter 2 Presentation

    2. The 3 C's before you get started

    3. Using P&L Assumptions

    4. Don't Rule Anyone Out

    5. Larger Brokerages Opportunities

    6. Examining Niches for Opportunities

    7. Other Look-a-Like Markets

    8. Are there any non-candidates?

    9. Sources of Information to Create Your Target List

    10. Complete a Competitor SWAT

    1. Chapter 3 Presentation

    2. Special Guest - Finley Hair

    3. It's Just Lunch

    4. Direct vs. Indirect Approach

    5. Using a Third Party Approach

    6. First Calls and First Meetings

    7. Confidentiality is Critical

    8. Exploring the Future

    9. Securing an Agreement to Engage

    10. Motivation to Sell

    11. Exit Strategy

    12. Find Their Strengths

    13. Saving Face

    14. Persistence Pays Off

    1. Chapter 4 Presentation

    2. Relationship Building

    3. Five Phases of the Seller's Decision Process

    4. Reasons Brokers Sell

    5. Build Trust

    6. Needs of the Seller

    7. Never Forget

    8. Use a Professional

    9. Selling Your Vision

About this course

  • $599.00
  • 105 lessons
  • 7 hours of video content
  • Digital Version of Acquiring More Profit
  • Dozens of Forms, Scripts, and Checklist

Book and Implementation System Included

$120 Value - No Additional Cost

Digital Copies of Acquiring More Profit and the Implementation System included!

The book offers practical advice and covers the complete M&A process literally, from contemplating an acquisition strategy to closing and beyond. 

The forms, scripts and checklists in the Acquiring More Profit Implementation System will demonstrate your preparedness, competence and professionalism leading to a successful transaction. The best part is that we have made all of these resources completely editable for you so that you can customize them easily for your needs. 


Industry Leaders Depend On This Information

“Acquiring More Profit, The Definitive Guide to Successful Real Estate Brokerage Mergers & Acquisitions by George Slusser and Victor Lund is a must-read for every brokerage executive. I believe there will be many new opportunities for broker/owners to explore and evaluate in terms of expanding their firms, and this book helps breakdown and explain the potential, the challenges and how to make it happen for your business.”

John Featherston, Founder & CEO RIS Media

“We are proof that the principles, tools, and systems described in this book work. This book is even more comprehensive than the first one which has been our M&A foundation for years. We have grown exponentially through M&A by engaging George and the WAV Group on our last seven acquisitions. They assist us with all phases of the M&A process from valuation to closing. We would not consider doing one without their assistance and now he and Victor are sharing their expertise with everyone.”

Larry Rideout, Chairman & Owner Gibson Sotheby’s International Realty

“Finally, a comprehensive, evergreen and incredibly easy to digest blueprint for M&A success in the residential real estate space. I’ve experienced both sides of the process as an executive leader. The best advice I can offer is to conduct extraordinary research, be incredibly prepared and have a watertight implementation plan. This book is a stellar resource that will help you best accomplish those tasks.”

Pat Shea, President & CEO Lyon Real Estate

“George is a legend in the real estate valuation, mergers, and acquisitions space. Anytime we are doing anything big, I always make sure to discuss it with him. Now he, combined with Victor Lund are offering the benefit of their vast experience to everyone. This book and corresponding Implementation System are a complete master class on how to complete a successful M&A transaction.”

Anthony Lamacchia, CEO Lamacchia Companies, Inc.

Build a profitable M&A strategy!

Meet Your Instructors

Victor Lund

WAV Group CEO

For more than two decades, Victor Lund and WAV Group have provided consulting services to leading brokerage firms, franchises, MLSs, Associations, and the technology industry that serves them. In 2023, Lund co-authored the book Acquiring more Profit, drawing from his years of brokerage merger and acquisition experience. This visionary publication is a must-have book for every brokerage owner. Victor Lund is a pioneering leader in the real estate industry, renowned for his exceptional expertise and unwavering commitment to driving innovation and growth. As the CEO of WAV Group, the foremost full-service consulting practice in real estate, Victor's impact on the industry has been profound. With a focus on operational effectiveness, strategic planning, and M&A Advisory, he has guided numerous brokers, networks, and franchises through successful acquisitions, market research, and technology optimization.

George Slusser

WAV Group - Managing Partner of M&A Division

George Slusser is a true expert in the real estate industry's mergers and acquisitions (M&A) landscape, with a distinguished career spanning decades of financial consulting and innovation. As the author of the groundbreaking book "Acquiring Profit," which laid out the successful approach to M&A nearly 25 years ago, George has recently published its sequel, "Acquiring More Profit," offering a step-by-step guide to the brokerage acquisition process. With a remarkable track record of successfully completing thousands of transactions, George provides invaluable consulting services to help brokerages navigate inevitable changes. His approach prioritizes cultural compatibility over spreadsheets, guiding broker-owners in creating growth and succession plans to maximize profitability and future-proof their businesses.

WAV Group M&A Consulting

Experience Is Our Difference